From Startup Struggles to $1M Success:

How Tennr Built a Repeatable Sales Motion with Rampd’s Coaching

Customer Retention

+ 0 %

Developed a structured, repeatable sales process

Investor Confidence

$ 0 M

Improved deal progression and communication with prospects

Investor Confidence

$ 0 M

Eliminated sales call anxiety with a clear next-step framework

“Darren really took the time to understand where our process was lacking and provided the clarity we needed to really get our sales motion dialed in. At the end of the day, he’s truly a pro, but for me it was his coaching and breakdowns of sales calls that were huge for just generally understanding how to speak to buyers, how to move a deal along and of course, how to close. The end result was a repeatable process of winning deals and communication with prospects that we just never had before. I never get nervous before sales calls anymore, I always know the next steps, and I feel like I have it more or less ‘figured out”

Trey Holterman

Co-Founder & CEO @ Tennr (YC - 23)

Introduction

As a first-time founder, Trey Holterman, Co-Founder & CEO of Tennr, needed a more structured approach to sales. While the company had strong product-market fit, Tennr lacked a repeatable process for closing deals efficiently. After being introduced to Darren and Rampd, Trey saw an opportunity to refine their sales motion and remove the guesswork from deal progression.

Challenge

Tennr faced difficulties in structuring their sales process, making it challenging to move deals forward effectively. The team lacked a standardized approach to prospect communication and often faced uncertainty regarding next steps in the sales cycle. Trey wanted to gain more confidence in handling sales calls and ensure predictable deal outcomes.

“We knew we had a great product idea, but we were stuck in a cycle of uncertainty. Rampd helped us pinpoint the real issues holding us back, from unclear market targeting to a lack of scalable sales strategies.”

Solution

Rampd worked with Tennr to create a structured, repeatable sales motion that would allow the team to confidently engage buyers and close deals with consistency.

- Sales Call Analysis & Coaching: Darren provided detailed breakdowns of Tennr’s sales calls, helping Trey and the team refine their messaging and approach.
- Structured Sales Motion: Developed a clear process for engaging prospects, moving deals forward, and ensuring predictable outcomes.
- Confidence in Closing: Provided training on buyer communication, deal progression, and closing techniques to remove uncertainty from sales conversations.

“The guidance we received was nothing short of transformative. From market research to creating a sales roadmap, every step was tailored to our unique needs. Rampd turned our vague plans into actionable strategies.”

Results

- - - Tennr implemented a structured, repeatable sales process that improved deal movement.
    - Sales conversations became more predictable, with a clear framework for next steps.
    - Trey gained confidence in sales, eliminating call anxiety and improving his ability to close deals effectively.

What Tennr’s CEO Had to Say

“Darren really took the time to understand where our process was lacking and provided the clarity we needed to really get our sales motion dialed in. At the end of the day, he’s truly a pro, but for me it was his coaching and breakdowns of sales calls that were huge for just generally understanding how to speak to buyers, how to move a deal along and of course, how to close.

The end result was a repeatable process of winning deals and communication with prospects that we just never had before. I never get nervous before sales calls anymore, I always know the next steps, and I feel like I have it more or less ‘figured out.’” – Trey Holterman, Co-Founder & CEO @ Tennr

Conclusion

By working with Rampd, Tennr successfully built a repeatable, structured sales motion that provided clarity, confidence, and improved deal outcomes. For any founder looking to refine their sales process and eliminate uncertainty in deal progression, Rampd’s coaching delivers measurable results.