From Startup Struggles to $1M Success:

How Lorikeet Transformed Founder-Led Sales with Rampd’s Coaching

Customer Retention

+ 0 %

Significantly improved ability to qualify, engage, and close customers

Investor Confidence

$ 0 M

Developed a structured sales motion for founder-led sales

Investor Confidence

$ 0 M

Enhanced efficiency in focusing on high-value leads

I came across Darren and the Rampd team after taking a sales call from a YC startup. I noticed how effectively the founder ran the call, so I asked who taught him to do that… and the answer was Darren!

Darren and his team made a night-and-day difference to my ability to qualify, engage, and close customers. Moving from a product role to doing founder-led sales requires significant adjustment, and without explicit coaching I would've struggled to get there. The in-depth call reviews helped me get quick reps and iterate on my approach, and the structured curriculum gave me a good sales motion to learn and deploy.

The biggest impact was on my ability to properly qualify, ensuring I can invest my time in the most attractive leads and figure out the path needed to close deals.

Steve Hind

Co-Founder @ Lorikeet

Introduction

Steve came from a strong product background but needed structured coaching to successfully qualify, engage, and close customers. Without a well-defined sales motion, there was a risk of wasting time on unqualified leads and struggling to build a repeatable process.

Challenge

Intrinsic knew their industry and product well but lacked the sales expertise needed to close large enterprise deals. The team needed more than just documentation—they required hands-on coaching, real-time feedback, and a structured approach to outbound sales and deal progression.

“We knew we had a great product idea, but we were stuck in a cycle of uncertainty. Rampd helped us pinpoint the real issues holding us back, from unclear market targeting to a lack of scalable sales strategies.”

Solution

Rampd’s coaching provided the guidance and structure necessary to turn Steve into a confident and effective sales leader.

In-Depth Call Reviews: Darren and his team provided actionable feedback on sales calls, enabling rapid iteration and improvement.
Structured Sales Curriculum: A step-by-step framework helped Steve build and deploy a reliable sales motion.
Qualification Mastery: Training focused on identifying high-value leads and investing time where it mattered most.

“The guidance we received was nothing short of transformative. From market research to creating a sales roadmap, every step was tailored to our unique needs. Rampd turned our vague plans into actionable strategies.”

Results

- A significant transformation in Steve’s ability to qualify, engage, and close customers.
- A structured and repeatable founder-led sales process.
- Improved efficiency in focusing on the right leads and navigating deals to closure.

What Lorikeet’s Co-Founder Had to Say

“I came across Darren and the Rampd team after taking a sales call from a YC startup. I noticed how effectively the founder ran the call, so I asked who taught him to do that… and the answer was Darren!

Darren and his team made a night-and-day difference to my ability to qualify, engage, and close customers. Moving from a product role to doing founder-led sales requires significant adjustment, and without explicit coaching I would’ve struggled to get there. The in-depth call reviews helped me get quick reps and iterate on my approach, and the structured curriculum gave me a good sales motion to learn and deploy.

The biggest impact was on my ability to properly qualify, ensuring I can invest my time in the most attractive leads and figure out the path needed to close deals.” – Steve Hind, Co-Founder @ Lorikeet

Conclusion

By working with Rampd, Lorikeet successfully transitioned from a product-led approach to an effective founder-led sales motion. The ability to qualify leads, engage prospects, and close deals became a repeatable process, setting the stage for scalable growth. Any technical founder looking to sharpen their sales skills would benefit from Darren’s coaching.