From Startup Struggles to $1M Success:

How Welcome Scaled Sales and Crossed $1M in Revenue with Rampd’s Coaching

Crossed in revenue

$ 0 M+

of revenue personally closed by the founderfidence

0 %

First AE closed in his first month

$ 0 K

Developed a complete sales playbook

0 Weeks

“I hired Darren to coach me in sales when we launched Welcome. Darren taught us the basics of running a repeatable sales process, from discovery to demo and close. He listened in on all of our calls and provided extremely targeted feedback. After we started seeing some success, he helped us develop our sales playbook that we could use to onboard account executives and ramp them up in a short amount of time. We interviewed a lot of coaches, and the one we ended up going with actually offered something really unique. Instead of just teaching and consulting, he actually gives hard deliverables that are tailored to your company. After the 12 week engagement (which ends now), we have a complete playbook on everything from discovery, to demo, to hiring, to compensation, to interviewing, to managing…everything we need to scale our sales organization custom tailored to our specific needs. The results speak for themselves. We just crossed $1M in revenue (50% of which I personally closed) and our first AE closed $150K his first month on the job! If you are an early stage startup, hiring Darren is a great return on your investment.!”

Jerry Shen

Co-Founder & President @ Welcome

Introduction

For early-stage startups, building a scalable sales process is crucial for growth. When Welcome launched, Co-Founder & President Jerry Shen knew that mastering sales was key to their success. To accelerate the learning curve and develop a repeatable sales system, he turned to Darren and Rampd for coaching.

Challenge

Welcome had a strong product, but as a newly launched startup, they needed a structured sales process to consistently close deals. With no formalized approach to sales, the team lacked repeatability in their process and needed expert guidance on how to systematize growth and scale a sales organization effectively.

“We knew we had a great product idea, but we were stuck in a cycle of uncertainty. Rampd helped us pinpoint the real issues holding us back, from unclear market targeting to a lack of scalable sales strategies.”

Solution

Darren worked closely with Jerry and the Welcome team over a 12-week engagement, providing hands-on coaching and delivering tangible resources tailored to their business needs. Rather than just consulting, Rampd provided hard deliverables to ensure a lasting impact.

Sales Process Development: Darren trained the team in running a repeatable sales process, from discovery to demo and closing.
Call Reviews & Tactical Feedback: He listened to sales calls and provided highly targeted feedback to refine execution.
Sales Playbook Creation: A structured sales playbook was developed, covering discovery, demos, hiring, compensation, interviewing, and sales management.
Onboarding & Ramp-Up System: The playbook enabled Welcome to quickly onboard new Account Executives and ramp them up efficiently.

“The guidance we received was nothing short of transformative. From market research to creating a sales roadmap, every step was tailored to our unique needs. Rampd turned our vague plans into actionable strategies.”

Results

- Welcome successfully crossed $1M in revenue, with Jerry personally closing 50% of it.
- The first AE hired under the new sales process closed $150K in his first month.
- A fully customized sales playbook was built, providing a scalable foundation for future hires and growth.

What Welcome’s Co-Founder Had to Say

“We interviewed a lot of coaches, and the one we ended up going with actually offered something really unique. Instead of just teaching and consulting, he actually gives hard deliverables that are tailored to your company. After the 12-week engagement (which ends now), we have a complete playbook on everything from discovery, to demo, to hiring, to compensation, to interviewing, to managing…everything we need to scale our sales organization custom-tailored to our specific needs.

The results speak for themselves. We just crossed $1M in revenue (50% of which I personally closed) and our first AE closed $150K his first month on the job! If you are an early-stage startup, hiring Darren is a great return on your investment.” – Jerry Shen, Co-Founder & President @ Welcome

Conclusion

With Rampd’s expert coaching and structured approach, Welcome was able to systematize its sales process, scale its team, and achieve rapid revenue growth. For any early-stage startup looking to accelerate sales and develop a scalable playbook, working with Darren and Rampd is a strategic investment that delivers tangible results.